Marazza, Antonio
Lifestyle Brands
Table of contents
1. Introduction
Stefania Saviolo, Antonio Marazza
2. Brands and Social Identities: An Increasingly Strong Connection
Stefania Saviolo, Antonio Marazza
3. The Brand: What it is, how it Builds Value and why we Grow Fond of it
Stefania Saviolo, Antonio Marazza
4. From Authority to Lifestyle: A Mapping of Symbol Intensive Brands
Stefania Saviolo, Antonio Marazza
5. How Lifestyle Brands Work: An Interpretative Model
Stefania Saviolo, Antonio Marazza
6. The Model in Action
Stefania Saviolo, Antonio Marazza
Nyckelord: Business and Management, International Business, Marketing, Business Strategy/Leadership, e-Business/e-Commerce, Procurement, Corporate Communication/Public Relations
- Författare
- Marazza, Antonio
- Saviolo, Stefania
- Utgivare
- Springer
- Utgivningsår
- 2013
- Språk
- en
- Utgåva
- 1
- Sidantal
- 155 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137285935
- Tryckt ISBN
- 978-1-349-44907-1
