Managing Social Media and Consumerism

Part I. Evolution of Business Communication

1. Shifts in Marketing Communication
Rajagopal

2. Market Communication and Grapevine
Rajagopal

3. Strategic Planning with Social Media
Rajagopal

Part II. Analysis of Social Media Effects

4. Social Marketing
Rajagopal

5. Digital Communities
Rajagopal

6. Social Media and Consumer Insight
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7. Social Media Metrics
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8. Technology and Media Effectiveness
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Part III. The Synthesis

9. The Human Factors
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10. Communication Conflicts
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11. Globalization and Consumer Behavior
Rajagopal

Nyckelord: Business and Management, Marketing, Management, International Business, Economics, general, Corporate Governance, Market Research/Competitive Intelligence