Giménez, Josep Francesc Valls
Beyond the Low-Cost Business
Table of contents
1. Introduction
Josep Francesc Valls Giménez
2. The Birth of the Low-Cost Phenomenon
Josep Francesc Valls Giménez
3. Reinventing Your Business Model (RYBM)
Josep Francesc Valls Giménez
4. Brand Marketing at a Time of Heightened Price Sensitivity
Josep Francesc Valls Giménez
5. Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia
Josep Francesc Valls Giménez
6. Epilogue: Expansion, Innovation, Price Sensitivity and Wealth
Josep Francesc Valls Giménez
Nyckelord: Business and Management, Business Strategy/Leadership, International Business, Tourism Management, International Economics, Economics, general, Services
- Författare
- Giménez, Josep Francesc Valls
- Utgivare
- Springer
- Utgivningsår
- 2013
- Språk
- en
- Utgåva
- 1
- Sidantal
- 212 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137277534
- Tryckt ISBN
- 978-1-349-44719-0
