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Giménez, Josep Francesc Valls

Beyond the Low-Cost Business

Giménez, Josep Francesc Valls - Beyond the Low-Cost Business, e-bok

116,50€

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ISBN: 9781137277534
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Table of contents

1. Introduction
Josep Francesc Valls Giménez

2. The Birth of the Low-Cost Phenomenon
Josep Francesc Valls Giménez

3. Reinventing Your Business Model (RYBM)
Josep Francesc Valls Giménez

4. Brand Marketing at a Time of Heightened Price Sensitivity
Josep Francesc Valls Giménez

5. Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia
Josep Francesc Valls Giménez

6. Epilogue: Expansion, Innovation, Price Sensitivity and Wealth
Josep Francesc Valls Giménez

Nyckelord: Business and Management, Business Strategy/Leadership, International Business, Tourism Management, International Economics, Economics, general, Services

Författare
Utgivare
Springer
Utgivningsår
2013
Språk
en
Utgåva
1
Sidantal
212 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9781137277534
Tryckt ISBN
978-1-349-44719-0

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