Sicard, Marie-Claude
Luxury, Lies and Marketing
Table of contents
1. Doing Away with Some Received Ideas
Marie-Claude Sicard
2. International Luxury: The Clash of Cultures
Marie-Claude Sicard
3. How Luxury Brands Work
Marie-Claude Sicard
4. Conclusion
Marie-Claude Sicard
Nyckelord: Business and Management, Marketing, Business Strategy/Leadership, International Business, Behavioral/Experimental Economics
- Författare
- Sicard, Marie-Claude
- Utgivare
- Springer
- Utgivningsår
- 2013
- Språk
- en
- Utgåva
- 1
- Sidantal
- 213 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137264695
- Tryckt ISBN
- 978-1-349-44307-9
