Calkins, Tim
Breakthrough Marketing Plans
Table of contents
1. Introduction
Tim Calkins
2. Why Bother?
Tim Calkins
3. The Problems
Tim Calkins
4. The Key Elements
Tim Calkins
5. The Best Marketing Plans
Tim Calkins
6. The Planning Process
Tim Calkins
7. Writing the Plan
Tim Calkins
8. Presenting: The Big Show
Tim Calkins
9. Twenty Strategic Initiatives
Tim Calkins
10. Marketing Plan Template
Tim Calkins
11. Common Questions
Tim Calkins
12. Example: Flahavan’s
Tim Calkins
13. Example: Edzo’s
Tim Calkins
Nyckelord: Business and Management, Marketing, Business Strategy/Leadership, Knowledge Management, Operation Research/Decision Theory, Market Research/Competitive Intelligence, Economics, general
- Författare
- Calkins, Tim
- Utgivare
- Springer
- Utgivningsår
- 2012
- Språk
- en
- Utgåva
- 2
- Sidantal
- 255 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137107619
- Tryckt ISBN
- 978-0-230-34033-6
