Garcilazo, Sergio
Multinationals in Latin America
1. Introduction
Leonardo Liberman, Sergio Garcilazo, Eva Stal
2. Martifer: Analyzing the Business Opportunity to Internationalize in an Emerging Economy
Mário H. Ogasavara, Artur G. Oliveira, Welynadia R. Pereira
3. Beauty Competition in Central America: Zermat vs Avon
John Daniels, Joseph Ganitsky
4. TOTVS Franchises in Latin America: Innovation and Internationalization
Eva Stal, Victor Almeida
5. Natura and the Development of a Sustainable Supply Chain in the Amazon Region
Dirk Michael Boehe, Leandro Simões Pongeluppe, Sérgio Giovanetti Lazzarini
6. Resolving Disputes in Different Cultures — the Diplomatic Way
Diana Bank, Raymond Saner
7. A Chef’s Dream
Oswaldo Morales Tristán, Jaime Serida-Nishimura
8. World-Class Medical Tourism in Colombia
Cristina Robledo-Ardila
9. Soy-Based Beverages in Latin America
Alfredo Behrens
10. Martifer: Analyzing the Business Opportunity to Internationalize in an Emerging Economy
Mário H. Ogasavara, Artur G. Oliveira, Welynadia R. Pereira
11. Beauty Competition in Central America: Zermat vs. Avon
John Daniels, Joseph Ganitsky
12. TOTVS Franchises in Latin America: Innovation and Internationalization
Eva Stal, Victor Almeida
13. Natura and the Development of a Sustainable Supply Chain in the Amazon Region
Dirk Michael Boehe, Leandro Simões Pongeluppe, Sérgio Giovanetti Lazzarini
14. Resolving Disputes in Different Cultures — the Diplomatic Way
Diana Bank, Raymond Saner
15. A Chef’s Dream
Oswaldo Morales Tristán, Jaime Serida-Nishimura
16. World-Class Medical Tourism in Colombia
Cristina Robledo-Ardila
17. Soy-Based Beverages in Latin America
Alfredo Behrens
Nyckelord: Business and Management, Business Strategy/Leadership, International Business, Innovation/Technology Management, Management, International Economics, Organization
- Utgivare
- Garcilazo, Sergio
- Liberman, Leonardo
- Stal, Eva
- Utgivare
- Springer
- Utgivningsår
- 2014
- Språk
- en
- Utgåva
- 1
- Serie
- The AIB-LAT Book Series
- Sidantal
- 222 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9781137024107
- Tryckt ISBN
- 978-1-349-66879-3