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Sicard, Marie-Claude

Brand Revolution

Sicard, Marie-Claude - Brand Revolution, e-bok

42,90€

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ISBN: 9781137019493
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Table of contents

1. Introduction
Marie-Claude Sicard

Part I. Brand Identity: A Short History

2. A Paradoxical Success Story
Marie-Claude Sicard

3. What’s the State of Affairs Today?
Marie-Claude Sicard

4. Redefining Brand Identity
Marie-Claude Sicard

Part II. An Analytical Method

5. The Fingerprint Method Concept
Marie-Claude Sicard

6. The Fingerprint Method: The Seven Poles
Marie-Claude Sicard

7. Conclusion
Marie-Claude Sicard

Nyckelord: Business and Management, Marketing, Business Strategy/Leadership, Corporate Communication/Public Relations, Trade, Sales/Distribution

Författare
Utgivare
Springer
Utgivningsår
2013
Språk
en
Utgåva
1
Sidantal
171 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9781137019493
Tryckt ISBN
978-1-349-43731-3

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