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Chong, Lub Bun

Managing a Chinese Partner

Chong, Lub Bun - Managing a Chinese Partner, e-bok

122,65€

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ISBN: 9781137005823
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Table of contents

1. The Case for Laying the Cornerstones
Lub Bun Chong

2. Danone’s Bitter Split-Up with Hangzhou Wahaha
Lub Bun Chong

3. Nestlé’s Nurturing Care of Totole
Lub Bun Chong

4. Coca-Cola’s Long Courtship of COFCO
Lub Bun Chong

5. SABMiller’s Leap of Faith with China Resources
Lub Bun Chong

6. Lonely Journey of an Ice Cream Peddler in China
Lub Bun Chong

7. Catering to Every Palate in China (… almost)
Lub Bun Chong

8. Three Steps to Laying the Cornerstones
Lub Bun Chong

Nyckelord: Business and Management, Business Strategy/Leadership, Organizational Studies, Economic Sociology, International Business, Economic History, Development Economics, Management

Författare
Utgivare
Springer
Utgivningsår
2013
Språk
en
Utgåva
1
Sidantal
285 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9781137005823
Tryckt ISBN
978-1-349-43485-5

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