Anderson, Jamie
The Fine Art of Success: How Learning Great Art Can Create Great Business
The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.
Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.
With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.
Nyckelord: Strategic Management
- Författare
- Anderson, Jamie
- Reckhenrich, Jörg
- Kupp, Martin
- Utgivare
- John Wiley and Sons, Inc.
- Utgivningsår
- 2011
- Språk
- en
- Utgåva
- 1
- Sidantal
- 192 sidor
- Kategori
- Psykologi
- Format
- E-bok
- eISBN (ePUB)
- 9781119992530
- Tryckt ISBN
- 9780470661062