Logga in

Middleton, Simon

What You Need to Know About Marketing

Middleton, Simon - What You Need to Know About Marketing, e-bok

17,15€

E-bok, ePUB, Adobe DRM-skydd
ISBN: 9780857081704
DRM-begränsningar

Skriva ut67 sidor with an additional page accrued var 11 timme, capped at 67 sidor
Kopiera till urklipp5 utdrag

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.

This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.

In short, this is all you need to know about marketing.

Introduction - Marketing: the world's second oldest business activity
Chapter 1 - The Product.
Chapter 2 - The Marketing Strategy and the Marketing Plan
Chapter 3 - Your Customers.
Chapter 4 - Pricing and Promotion
Chapter 5 - Placement or Distribution.
Chapter 6 - Customer Engagement
Chapter 7 - Branding
Chapter 8 - Social Media and Digital Marketing

Nyckelord: Introductory Marketing

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2011
Språk
en
Utgåva
1
Sidantal
224 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (ePUB)
9780857081704
Tryckt ISBN
9780857081506

Liknande e-böcker