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Lewis, Laurie

Organizational Change: Creating Change Through Strategic Communication

Lewis, Laurie - Organizational Change: Creating Change Through Strategic Communication, e-bok

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ISBN: 9781119431312
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A comprehensive guide to essential theories and practices of change creation and implementation

Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations.

Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension.

  • Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change
  • Explores key elements of change, appropriate communication strategies, and outcome evaluation methods
  • Presents adaptive and programmatic strategic implementation models
  • Provides studies of real-world companies and actual research on organizational change
  • Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change
  • Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation.

Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.

Nyckelord:

change theory; change models; change in organizations; communication methods in organizations; communication theory; communication strategy; strategic communication; creating change; organizational change theory; organizational change textbook; organizational change studies; organizational change cases; organizational change examples; change implementation; change implementation methods; change implementation communication; organizational change definition; organizational change overview; introduction to organizational change; stakeholder communication model; stakeholder change strategy;  organizational change concepts; change adoption; change diffusion; planned organizational change; unplanned organizational change; types of organizational change; information dissemination; input solicitation; stakeholder theory; communication approaches; stakeholder interaction; stakeholder framing; Organizational Change: Creating Change Through Strategic Communication, Second Edition; Laurie Lewis

, Communication Studies, Strategic Management, Communication Studies, Strategic Management
Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2019
Språk
en
Utgåva
2
Serie
Foundations of Communication Theory Series
Sidantal
336 sidor
Kategori
Allmänna verk
Format
E-bok
eISBN (ePUB)
9781119431312
Tryckt ISBN
9781119431244

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