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Miller, Scott Anderson

Inbound Marketing For Dummies

Miller, Scott Anderson - Inbound Marketing For Dummies, e-bok

27,05€

E-bok, ePUB, Adobe DRM-skydd
ISBN: 9781119120513
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Don't chase business—bring new customers to you!

Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips.

A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer.

  • Build a reliable inbound marketing team
  • Develop deeper relationships with your customers
  • Convert inbound traffic into revenue
  • Combine inbound and outbound marketing strategies to optimize your business' resources

Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.

Nyckelord: Inbound Marketing For Dummies; Scott Miller; inbound marketing; what is inbound marketing; understanding inbound marketing; inbound marketing tactics; executing inbound marketing strategies; building inbound marketing strategies; benefits of inbound marketing; how to create an inbound marketing campaign; will inbound marketing work for your business; bringing customers to you; effective marketing techniques

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2014
Språk
en
Utgåva
1
Sidantal
384 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (ePUB)
9781119120513
Tryckt ISBN
9781119120506

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