DiMarco, John
Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
- Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
- Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
Nyckelord: Integrated marketing communications; advertising design; PR; social media writing; persuasive writing; visual design; mass communication
- Författare
- DiMarco, John
- Utgivare
- John Wiley and Sons, Inc.
- Utgivningsår
- 2017
- Språk
- en
- Utgåva
- 1
- Sidantal
- 216 sidor
- Kategori
- Konst, konsthistoria
- Format
- E-bok
- eISBN (ePUB)
- 9781119118923
- Tryckt ISBN
- 9781119118909