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Marr, Bernard

Big Data For Small Business For Dummies

Marr, Bernard - Big Data For Small Business For Dummies, e-bok

28,50€

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ISBN: 9781119027041
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Capitalise on big data to add value to your small business

Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business.

Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions.

  • Shows you how to use big data to make sense of user activity on social networks and customer transactions
  • Demonstrates how to capture, store, search, share, analyse and visualise analytics
  • Helps you turn your data into actionable insights
  • Explains how to use big data to your advantage in order to transform your small business

If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

Nyckelord: Big Data For Small Business For Dummies, Bernard Marr, Bernard B. Marr, big data, big data for small business, big data for business, small business, small business owner, how to use big data, big data expert, what big data actually is, using big data, using big data in a small business, benefit from big data, how to use big data to your advantage, transform your small business, capitalise on big data, add value to your small business, big data book, big data books, book on big data, books on big data, data and analytics, business data, big data analytics, business data analytics, Small Business & Entrepreneurship

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2016
Språk
en
Utgåva
1
Sidantal
256 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (ePUB)
9781119027041
Tryckt ISBN
9781119027034

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