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McDonald, Malcolm

Marketing and Finance: Creating Shareholder Value

McDonald, Malcolm - Marketing and Finance: Creating Shareholder Value, e-bok

37,30€

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ISBN: 9781118748763
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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Nyckelord: truest sign; executive; trajectory; position; functional; senior; true; missioncritical; profit; implications; sales; strategies; return; risk; finance; numbers; destroy; commercial; critical; goals; alternative; shareholder, Marketing Management, Business & Finance, Marketing Management, Business & Finance

Författare
 
 
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2013
Språk
en
Utgåva
2
Sidantal
280 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (ePUB)
9781118748763
Tryckt ISBN
9781119953388

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