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Putsis, William

Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking

Putsis, William - Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, e-bok

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ISBN: 9781118747025
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How to compete in the right space for greater profitability and growth

The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential.

  • Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets
  • Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world

Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.

Nyckelord: marketing tactics; what is strategic planning; sales strategy; strategy business; strategic planning; strategic business plan; marketing research; business marketing; product strategy; why is marketing important; marketing ideas; marketing management; marketing strategies; marketing plan; market competition; what is marketing strategy; strategic marketing; strategic marketing plan; market selection; selecting markets; prioritizing markets; assessing markets; strategic control; marketing positions; business marketing strategies; small business marketing strategies; strategic tactics; marketing strategy; strategic prioritization; market strategy; business strategy; business-to-business; B2B; business-to-business strategies; market selection; selecting markets; market assessment; prioritizing market opportunities; assessing market opportunities; evaluating markets; evaluating market opportunities; B2B strategies; B2C marketing tactics; developing strategy; managing competition; developing business priorities; prioritizing markets; william putsis; bill putsis; Competing in the Right Space; strategic thinking; strategic plan; strategic thinking and planning; strategic business planning; how to think strategically; strategic planning training; strategic thinking training; strategic goals; thinking strategically; definition of strategic thinking; strategic thinking exercises; strategic management; strategic thinking books; what is strategic thinking; strategic thinking skills, Business & Management Special Topics, Business & Management Special Topics

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2014
Språk
en
Utgåva
1
Sidantal
224 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (ePUB)
9781118747025
Tryckt ISBN
9781118708712

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