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Quoniam, Luc

Competitive Inteligence 2.0: Organization, Innovation and Territory

Quoniam, Luc - Competitive Inteligence 2.0: Organization, Innovation and Territory, e-bok

154,45€

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ISBN: 9781118604403
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The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc.
This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.
This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

Nyckelord: Intelligent Systems & Agents, Competitive intelligence and perpetual beta, intelligence and user-generated content, 2.0 and competitive intelligence, theoretical models of 2.0 intelligence, competitive intelligence, economic intelligence, territorial intelligence

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2011
Språk
en
Utgåva
1
Serie
ISTE
Kategori
Teknologi, energi, trafik
Format
E-bok
eISBN (ePUB)
9781118604403
Tryckt ISBN
9781848213050

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