Proulx, Mike
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
Social TV topics include:
- Leveraging the “second screen” to drive synched and deeper brand engagement
- Using social ratings analytics tools to find and target lean-forward audiences
- Aligning brand messaging to content as it travels time-shifted across devices
- Determining the best strategy to approach marketing via connected TVs
- Employing addressable TV advertising to maximize content relevancy
- Testing and learning from the most cutting-edge emerging TV innovations
The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Nyckelord: Marketing & Sales, Social TV, mike Proulx, Stacey Shepatin, online advertising, marketing, digital marketing, television advertising trends, mobile advertising, reach target audience, mobile marketing, connected TV, addressable TV, TV addressability, second screen, backchannel, television, twitter TV, TV everywhere, time-shifted TV, live TV, broadcast television, second screen, media convergence, social ratings, branded entertainment, product placement, synched ads, synched iPad app, TV check-in, lean-forward, lean-back, channel guide, 3-d television, advertising as content, video on-demand, future of TV, web + TV convergence, smart TV, TV ratings, content discovery, dynamic ads, internet to, interactive TV, social media books, marketing books, social media tools, TV and social media, social media advertising
- Författare
- Proulx, Mike
- Shepatin, Stacey
- Utgivare
- John Wiley and Sons, Inc.
- Utgivningsår
- 2012
- Språk
- en
- Utgåva
- 1
- Sidantal
- 256 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (ePUB)
- 9781118239650
- Tryckt ISBN
- 9781118167465