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Scott, David Meerman

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Scott, David Meerman - The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, e-bok

17,60€

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ISBN: 9781118119662
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David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies

Nyckelord: Marketing & Sales, new rules of marketing and PR, new rules of marketing and PR third edition, public relations, online marketing, internet marketing, web marketing, viral marketing, online media, social media marketing, marketing with social media, search engine optimization, david meerman scott

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2011
Språk
en
Utgåva
3
Sidantal
320 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (ePUB)
9781118119662
Tryckt ISBN
9781118026984

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