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Bartlett, Jennifer

The Handbook of Communication and Corporate Social Responsibility

Bartlett, Jennifer - The Handbook of Communication and Corporate Social Responsibility, e-bok

42,25€

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ISBN: 9781118078730
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This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.

  • Addresses a gap in the existing CSR literature
  • Demonstrates the relevance of effective CSR communication for the management of organizations
  • The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Nyckelord: Reputation management, public relations, business ethics, media relations, CSR, Applied Communication, Public Relations & Advertising, Applied Communication, Public Relations & Advertising

Utgivare
 
 
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2011
Språk
en
Utgåva
1
Serie
Handbooks in Communication and Media
Sidantal
560 sidor
Kategori
Samhälle
Format
E-bok
eISBN (ePUB)
9781118078730
Tryckt ISBN
9781118721384

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