Bartlett, Jennifer
The Handbook of Communication and Corporate Social Responsibility
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.
- Addresses a gap in the existing CSR literature
- Demonstrates the relevance of effective CSR communication for the management of organizations
- The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Nyckelord: Reputation management, public relations, business ethics, media relations, CSR, Applied Communication, Public Relations & Advertising, Applied Communication, Public Relations & Advertising
- Utgivare
- Bartlett, Jennifer
- Ihlen, Øyvind
- May, Steve
- Utgivare
- John Wiley and Sons, Inc.
- Utgivningsår
- 2011
- Språk
- en
- Utgåva
- 1
- Serie
- Handbooks in Communication and Media
- Sidantal
- 560 sidor
- Kategori
- Samhälle
- Format
- E-bok
- eISBN (ePUB)
- 9781118078730
- Tryckt ISBN
- 9781118721384