Convert!: Designing Web Sites to Increase Traffic and Conversion

Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today’s most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates.

• Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort

• Provides real world statistics on how effective a possible solution might be at converting customers

• Details dozens of ways to increase a Web site’s success rates in just minutes

The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.

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