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Byers, Mary

Road to Relevance: 5 Strategies for Competitive Associations

Byers, Mary - Road to Relevance: 5 Strategies for Competitive Associations, e-bok

29,75€

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ISBN: 9781118834176
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Help move your organization to greater discipline, focus, and value

Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to:

  • Identify strengths that deserve a concentration of resources
  • Achieve a coordinated product and service portfolio
  • Root out marginal or underperforming activities that are negatively impacting your organization

Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.

Nyckelord: Non-Profit Organizations / Management Leadership, Association governance, association management, association strategy, managing membership societies, develop association membership, association development

Författare
 
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2013
Språk
en
Utgåva
1
Serie
ASAE/Jossey-Bass Series
Kategori
Allmänna verk
Format
E-bok
eISBN (ePUB)
9781118834176
Tryckt ISBN
9780880343565

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