McLaughlin, Thomas A.
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
Nyckelord: BUSINESS & ECONOMICS / Nonprofit Organizations & Charities BUS074000
- Författare
- McLaughlin, Thomas A.
- Utgivare
- John Wiley and Sons, Inc.
- Utgivningsår
- 2006
- Språk
- en
- Utgåva
- 1
- Sidantal
- 252 sidor
- Kategorier
- Allmänna verk
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780471788287
- Tryckt ISBN
- 9780471717492