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Marn, Michael V.

The Price Advantage

Marn, Michael V. - The Price Advantage, e-bok

75,00€

E-bok, PDF, Adobe DRM-skydd
ISBN: 9780471690023
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The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

Nyckelord: Management

Författare
 
 
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2004
Språk
en
Utgåva
1
Serie
Wiley Finance
Sidantal
304 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9780471690023
Tryckt ISBN
9780471466697

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