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Baker, Susan

New Consumer Marketing: Managing a Living Demand System

Baker, Susan - New Consumer Marketing: Managing a Living Demand System, e-bok

47,50€

E-bok, PDF, Adobe DRM-skydd
ISBN: 9780470868416
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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

Nyckelord: BUSINESS & ECONOMICS / Marketing / General BUS043000

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2004
Språk
en
Utgåva
1
Sidantal
218 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9780470868416
Tryckt ISBN
9780470844823