Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

Nyckelord: BUSINESS & ECONOMICS / Decision-Making & Problem Solving BUS019000