The Leisure Economy: How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries E-Book

{For years we have been living in a time-crunch economy. You can see evidence of it wherever you look. Commuters start their treks before sunrise, toting special coffee cups that fit right into the cupholders provided by auto manufacturers. Workers use their breaks to arrange rides for their kids to get to their soccer games, and arrange to pick up other kids on the days that they are in charge of the car pool. Dentists offer appointments at 7:00 in the morning, or 7:00 at night. Fast food, frozen food, restaurant food or simply skipping meals has replaced cooking.

"But what if a lot of people suddenly has a lot more time? What if a lot of people wanted a lot more time? What if they started making decisions not on the basis of speed-choosing things that can be consumed or done fast, or which let them do things faster-but on other values? the results would be radical. These consumers would give us a 'leisure economy,' and it would affect everyone from workers to investors to businesses to governments.

"In fact, the leisure economy is already in progress, and over the next couple of decades it will only gain steam. If you want to be ahead of the curve, you have to understand why it is happening and what the possible fallout from it will be. Concentrate too much n the time-crunch economy and you may be missing the biggest economic shift to hit North America in decades." - From The Leisure Economy

Nyckelord: BUSINESS & ECONOMICS / Consumer Behavior BUS016000