Logga in

Urip, Sri

CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets

Urip, Sri - CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets, e-bok

DRM-begränsningar

Skriva ut60 sidor with an additional page accrued var 13 timme, capped at 60 sidor
Kopiera till urklipp10 utdrag

Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge.

To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation:

  • Profit
  • People
  • Planet

Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation.

Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community.

As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies.

Nyckelord: markets; globalization; nature; many; competitive; industries; local; situation; business practices; implementing; challenge; responsible; recognized; communities; sustainable; commitment; benefit; csr; worthy; social; corporations; responsibility

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2010
Språk
en
Utgåva
1
Sidantal
200 sidor
Kategori
Trädgård, Jordbruk, Gårdsbruk
Format
E-bok
eISBN (ePUB)
9780470826294
Tryckt ISBN
9780470825204

Liknande e-böcker