Breakwell, Glynis M.
Doing Social Psychology Research
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.
- A student-friendly introduction to the data collection methods and data analyses used in social psychology.
- Describes the principal research methods and shows how they can be applied to particular research questions.
- Each chapter is written by a psychologist well known for using the method they describe.
- Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
- Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
- Includes step-by-step exercises for students and notes for course leaders.
Nyckelord: PSYCHOLOGY / Social Psychology PSY031000
- Författare
- Breakwell, Glynis M.
- Utgivare
- John Wiley and Sons, Inc.
- Utgivningsår
- 2008
- Språk
- en
- Utgåva
- 1
- Sidantal
- 400 sidor
- Kategori
- Psykologi
- Format
- E-bok
- eISBN (PDF)
- 9780470777091
- Tryckt ISBN
- 9781405108126