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Crouch, Andrew

The Competitive Mind: Strategy for Winning in Business

Crouch, Andrew - The Competitive Mind: Strategy for Winning in Business, e-bok

39,60€

E-bok, PDF, Adobe DRM-skydd
ISBN: 9780470740224
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This is a guide to the principles of competitive business strategy. The book draws, chapter by chapter, on illustrative instances and examples involving vigorous competition between determined rivals in business. It offers helpful ideas for devising ways to prevail in confrontation with business competitors. Based on the course on competitive strategy taught by the author over the past ten years to executives and undergraduates, the book provides a thought-provoking complement to standard textbooks. Each chapter addresses a key strategic principle, richly illustrated with topical business examples, and followed by student questions at the end of the chapter.

Most contemporary accounts of strategic thinking concentrate on preserving a business in steady state through thinking about economics, markets and business development, rather than dealing directly with psychological confrontation between business rivals.

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2008
Språk
en
Utgåva
1
Sidantal
240 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9780470740224
Tryckt ISBN
9780470740217

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