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Morgan, Adam

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Morgan, Adam - Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, e-bok

26,40€

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ISBN: 9780470527757
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2009
Språk
en
Utgåva
2
Sidantal
368 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (ePUB)
9780470527757
Tryckt ISBN
9780470238271

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