Marketing Kit for Dummies®

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Nyckelord: business marketing, marketing a business, marketing program, marketing strategies, online marketing, viral marketing, guerrilla marketing, marketing plan, budget, publicity, create a buzz, Web campaigns, customer research, sales promotions