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Berman, Bruce

From Assets to Profits: Competing for IP Value and Return

Berman, Bruce - From Assets to Profits: Competing for IP Value and Return, e-bok

39,60€

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ISBN: 9780470450499
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Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

Nyckelord: intellectual property, patents, business assets, copyrights, trademarks, IP management

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2009
Språk
en
Utgåva
1
Serie
Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
Sidantal
320 sidor
Kategori
Fostran, undervisning
Format
E-bok
eISBN (ePUB)
9780470450499
Tryckt ISBN
9780470225387

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