Jackson, Stuart E.
Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
Nyckelord: BUSINESS & ECONOMICS / Management BUS041000
- Författare
- Jackson, Stuart E.
- Utgivare
- John Wiley and Sons, Inc.
- Utgivningsår
- 2007
- Språk
- en
- Utgåva
- 1
- Sidantal
- 256 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780470088821
- Tryckt ISBN
- 9780470009208
