Hatch, Steve
Rigorous Magic: Communication Ideas and their Application
Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.
- Författare
- Hatch, Steve
- Taylor, Jim
- Utgivare
- John Wiley and Sons, Inc.
- Utgivningsår
- 2007
- Språk
- en
- Utgåva
- 1
- Sidantal
- 304 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (ePUB)
- 9780470687413
- Tryckt ISBN
- 9780470026014