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Young, Laurie

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Young, Laurie - Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions, e-bok

44,90€

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ISBN: 9781119995425
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Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the big four accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

Nyckelord: BUSINESS & ECONOMICS / General BUS000000

Författare
Utgivare
John Wiley and Sons, Inc.
Utgivningsår
2006
Språk
en
Utgåva
1
Sidantal
432 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (ePUB)
9781119995425
Tryckt ISBN
9780470011737

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