Service Franchising

I..Franchising Development

1. Introduction
Ilan Alon

2. Why Do Companies Use Franchising?
Ilan Alon

3. What are the Social and Economic Benefits and Costs of Global Franchising?
Ilan Alon

4. What is the Economic Impact of Service Franchising Investment?
Ilan Alon

II..Franchising Strategies and Types

5. Does Franchising Provide Superior Financial Returns?
Ilan Alon, Ralph Drtina, James Gilbert

6. How Do Franchisors Evaluate Foreign Markets?
Ilan Alon, David McKee

7. When is Master International Franchising a Preferred Mode of Entry?
Ilan Alon

8. How Do International Franchisors Cluster?
James Johnson, Ilan Alon

III..Franchising in Emerging Markets

9. Franchising in Russia
Noora Anttonen, Mika Tuunanen, Ilan Alon

10. Franchising in the Philippines
Ilan Alon, J. Mark Munoz

11. Conversion Franchising in Slovenia
Igor Pavlin, Ilan Alon

IV..Cases in International Franchising

12. Franchising with Kodak in China
Ilan Alon

13. The Internationalization of Marks & Spencer
Ilan Alon

14. Concluding Remarks
Ilan Alon

DRM-restrictions

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Nyckelord: BUSINESS & ECONOMICS / Management Science BUS042000