Foxall, Gordon R.
Explaining Consumer Choice
Part I. Foundations
1. Consumer Behavior Analysis
Gordon R. Foxall
2. What is Intentionality?
Gordon R. Foxall
3. Intentionality and Mind
Gordon R. Foxall
Part II. Kinds of Contextual Psychology
4. Intentional Psychologies
Gordon R. Foxall
5. Contextual Psychology (1): Intentional Behaviorism
Gordon R. Foxall
6. Contextual Psychology (2): Super-Personal Cognitive Psychology
Gordon R. Foxall
Part III. Behavioral Economics
7. Herrnstein: Matching and Melioration
Gordon R. Foxall
8. Rachlin: Teleological Behaviorism
Gordon R. Foxall
9. Ainslie: Picoeconomics
Gordon R. Foxall
Part IV. Explaining Consumer Choice
10. Everyday Consumer Choice
Gordon R. Foxall
11. Consumer Initiation and Imitation
Gordon R. Foxall
12. What Kind of Explanation?
Gordon R. Foxall
Nyckelord: Business and Management, Marketing, Management
- Författare
- Foxall, Gordon R.
- Utgivare
- Springer
- Utgivningsår
- 2007
- Språk
- en
- Utgåva
- 1
- Sidantal
- 268 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780230599796
- Tryckt ISBN
- 978-1-349-54711-1