Management by Missions

Part I. Myths and Realities of Management

1. Is there a link between corporate culture and profit?
Pablo Cardona, Carlos Rey

2. Different ways of understanding an organization
Pablo Cardona, Carlos Rey

3. What are companies for?
Pablo Cardona, Carlos Rey

Part II. In Search of Corporate Culture

4. Cultural problems today
Pablo Cardona, Carlos Rey

5. What is a company’s mission?
Pablo Cardona, Carlos Rey

6. The values of a balanced culture
Pablo Cardona, Carlos Rey

Part III. Toward a New Management Model

7. The mission chart
Pablo Cardona, Carlos Rey

8. Mission management tools
Pablo Cardona, Carlos Rey

9. Mission-driven leadership
Pablo Cardona, Carlos Rey

10. CASE: Sony Spain, the implementation
Pablo Cardona, Carlos Rey

Nyckelord: Business and Management, International Business, Management, Organization, Business Strategy/Leadership