Public Relations for the New Europe

Part I. Understanding Public Relations

1. What is Public Relations?
Trevor Morris, Simon Goldsworthy

2. Lessons from history
Trevor Morris, Simon Goldsworthy

3. The structure of the PR industry
Trevor Morris, Simon Goldsworthy

4. PR and integrated marketing communications
Trevor Morris, Simon Goldsworthy

5. PR sectors and specialisms
Trevor Morris, Simon Goldsworthy

6. The reputation of Public Relations
Trevor Morris, Simon Goldsworthy

7. The Law and Public Relations
Trevor Morris, Simon Goldsworthy

8. Public Relations ethics
Trevor Morris, Simon Goldsworthy

9. The academic study of Public Relations
Trevor Morris, Simon Goldsworthy

Part II. Strategy and Planning

10. POSTAR, a PR planning aid
Trevor Morris, Simon Goldsworthy

11. Objectives
Trevor Morris, Simon Goldsworthy

12. Strategy
Trevor Morris, Simon Goldsworthy

13. Methods
Trevor Morris, Simon Goldsworthy

14. How to be creative
Trevor Morris, Simon Goldsworthy

15. Tactics
Trevor Morris, Simon Goldsworthy

16. Administration
Trevor Morris, Simon Goldsworthy

17. Evaluating results
Trevor Morris, Simon Goldsworthy

18. Crisis management
Trevor Morris, Simon Goldsworthy

19. Creating a socially responsible image
Trevor Morris, Simon Goldsworthy

Part III. Skills

20. Dealing with the media
Trevor Morris, Simon Goldsworthy

21. Press releases
Trevor Morris, Simon Goldsworthy

22. Writing feature articles and opinion pieces
Trevor Morris, Simon Goldsworthy

23. How to call a journalist
Trevor Morris, Simon Goldsworthy

24. Internal communications
Trevor Morris, Simon Goldsworthy

25. How to make an effective speech or presentation
Trevor Morris, Simon Goldsworthy

26. PR photography and images
Trevor Morris, Simon Goldsworthy

27. How to plan and run events
Trevor Morris, Simon Goldsworthy

28. PR skills in the online world
Trevor Morris, Simon Goldsworthy

Part IV. The Future of Public Relations in the New Europe

29. PR growth sectors
Trevor Morris, Simon Goldsworthy

30. Factors influencing growth
Trevor Morris, Simon Goldsworthy

Nyckelord: Business and Management, International Business, Marketing, Corporate Communication/Public Relations, Industries, International Economics