Luxury Fashion Branding

1. Introduction: Who said fashion is not serious business?
Uche Okonkwo

2. A question of luxury
Uche Okonkwo

3. What’s in a name? The history of luxury fashion branding
Uche Okonkwo

4. A passion for fashion: The luxury fashion consumer
Uche Okonkwo

5. Luxury retail design and atmosphere
Uche Okonkwo

6. The art of creating and managing luxury fashion brands
Uche Okonkwo

7. Digital luxury
Uche Okonkwo

8. Le new luxe
Uche Okonkwo

9. Customize me!
Uche Okonkwo

10. The luxury fashion business strategy model
Uche Okonkwo

11. Case illustrations
Uche Okonkwo

Nyckelord: Business and Management, Marketing