The New Operational Culture

1. The Need for a New Operational Culture
Beatriz Muñoz-Seca, Josep Riverola

2. The Teatro Real de Madrid
Beatriz Muñoz-Seca, Josep Riverola

Part I. Efficiency

3. The Mission of the Teatro Real
Beatriz Muñoz-Seca, Josep Riverola

4. The Mission’s Concepts
Beatriz Muñoz-Seca, Josep Riverola

5. The Protagonists
Beatriz Muñoz-Seca, Josep Riverola

6. Understanding Our Protagonists
Beatriz Muñoz-Seca, Josep Riverola

7. The Operational Dream and a Five-Star Service
Beatriz Muñoz-Seca, Josep Riverola

8. Achieving a Five-Star Service
Beatriz Muñoz-Seca, Josep Riverola

9. Operations
Beatriz Muñoz-Seca, Josep Riverola

10. The Nature and Structure of Operations
Beatriz Muñoz-Seca, Josep Riverola

11. Operations Management and Translation
Beatriz Muñoz-Seca, Josep Riverola

12. Characteristics of Operations Management
Beatriz Muñoz-Seca, Josep Riverola

Part II. Attractiveness

13. The Innovation Process
Beatriz Muñoz-Seca, Josep Riverola

14. Implementing Innovation

Beatriz Muñoz-Seca, Josep Riverola

15. Rehearsal and Training
Beatriz Muñoz-Seca, Josep Riverola

16. The RT Concept
Beatriz Muñoz-Seca, Josep Riverola

17. The Creative Process: The Opera Don Giovanni

Beatriz Muñoz-Seca, Josep Riverola

18. Basic Concepts of the Creative Process
Beatriz Muñoz-Seca, Josep Riverola

Part III. Unity

19. Relevance and Operational Culture
Beatriz Muñoz-Seca, Josep Riverola

20. Talent Management and Operational Culture
Beatriz Muñoz-Seca, Josep Riverola

21. The Management Style of Teatro Real’s Operations Director
Beatriz Muñoz-Seca, Josep Riverola

22. Management Style
Beatriz Muñoz-Seca, Josep Riverola

23. The ‘Icosalogue’
Beatriz Muñoz-Seca, Josep Riverola

24. Epilogue
Beatriz Muñoz-Seca, Josep Riverola

Nyckelord: Business and Management, Management, Operations Management, Organization, Operation Research/Decision Theory, Corporate Communication/Public Relations, Economics, general