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Moilanen, Teemu

How to Brand Nations, Cities and Destinations

Moilanen, Teemu - How to Brand Nations, Cities and Destinations, e-bok

57,65€

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ISBN: 9780230584594
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Table of contents

1. Introduction
Teemu Moilanen, Seppo Rainisto

2. Theoretical Framework for Developing a Place Brand
Teemu Moilanen, Seppo Rainisto

3. The Process of Building a Country Brand and the Cornerstones of Success
Teemu Moilanen, Seppo Rainisto

4. City and Destination Branding
Teemu Moilanen, Seppo Rainisto

5. Operational Plan
Teemu Moilanen, Seppo Rainisto

Nyckelord: Business and Management, Marketing, Tourism Management, Business Strategy/Leadership, International Business

Författare
 
Utgivare
Springer
Utgivningsår
2009
Språk
en
Utgåva
1
Sidantal
211 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9780230584594
Tryckt ISBN
978-1-349-30636-7

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