Understanding and Profiting from Intellectual Property

1. Understanding and Profiting from Intellectual Property: A Beginning
Deli Yang

Part I. Intellectual Property Fundamentals

2. Intellectual Property Theories
Deli Yang

3. Intellectual Property Systems
Deli Yang

Part II. Intellectual Property Environments

4. The Effects of Intellectual Property on Political Economy
Deli Yang

5. The Effects of Political Economy on Intellectual Property
Deli Yang

6. The Effects of Culture on Intellectual Property
Deli Yang

Part III. Intellectual Property Management

7. Managing Intellectual Property Assets
Deli Yang

8. Valuing Intellectual Property
Deli Yang

Part IV. Intellectual Property Strategies

9. Commercializing Intellectual Property Internationally
Deli Yang

10. Licensing and Contracting Intellectual Property Internationally
Deli Yang

11. Global Piracy and Strategic Responses
Deli Yang

12. Understanding and Profiting from Intellectual Property: New Beginnings
Deli Yang

Nyckelord: Business and Management, Business Strategy/Leadership