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Thoenig, Jean-Claude

The Marking Enterprise

Thoenig, Jean-Claude - The Marking Enterprise, e-bok

69,10€

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ISBN: 9780230579484
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Table of contents

1. Introduction: Back To Basics
Jean-Claude Thoenig, Charles Waldman

2. Marking: A First Cut
Jean-Claude Thoenig, Charles Waldman

3. Proactive Marking: The Royal Canin Way
Jean-Claude Thoenig, Charles Waldman

4. Reactive Marking: The Wal-Mart Way
Jean-Claude Thoenig, Charles Waldman

5. Essence Of Markings
Jean-Claude Thoenig, Charles Waldman

6. The Right Mindset
Jean-Claude Thoenig, Charles Waldman

7. Spoiling The Marking Process
Jean-Claude Thoenig, Charles Waldman

8. Societal Embedding
Jean-Claude Thoenig, Charles Waldman

9. Building and Governing A Territory
Jean-Claude Thoenig, Charles Waldman

10. Organizing A Moral Community
Jean-Claude Thoenig, Charles Waldman

11. Conclusion: Who Gets What from Marking
Jean-Claude Thoenig, Charles Waldman

12. Executive Summary
Jean-Claude Thoenig, Charles Waldman

Nyckelord: Business and Management, Marketing, Business Strategy/Leadership, Management

Författare
 
Utgivare
Springer
Utgivningsår
2007
Språk
en
Utgåva
1
Serie
INSEAD Business Press
Sidantal
253 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9780230579484
Tryckt ISBN
978-1-349-28022-3

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