Thoenig, Jean-Claude
The Marking Enterprise
1. Introduction: Back To Basics
Jean-Claude Thoenig, Charles Waldman
2. Marking: A First Cut
Jean-Claude Thoenig, Charles Waldman
3. Proactive Marking: The Royal Canin Way
Jean-Claude Thoenig, Charles Waldman
4. Reactive Marking: The Wal-Mart Way
Jean-Claude Thoenig, Charles Waldman
5. Essence Of Markings
Jean-Claude Thoenig, Charles Waldman
6. The Right Mindset
Jean-Claude Thoenig, Charles Waldman
7. Spoiling The Marking Process
Jean-Claude Thoenig, Charles Waldman
8. Societal Embedding
Jean-Claude Thoenig, Charles Waldman
9. Building and Governing A Territory
Jean-Claude Thoenig, Charles Waldman
10. Organizing A Moral Community
Jean-Claude Thoenig, Charles Waldman
11. Conclusion: Who Gets What from Marking
Jean-Claude Thoenig, Charles Waldman
12. Executive Summary
Jean-Claude Thoenig, Charles Waldman
Nyckelord: Business and Management, Marketing, Business Strategy/Leadership, Management
- Författare
- Thoenig, Jean-Claude
- Waldman, Charles
- Utgivare
- Springer
- Utgivningsår
- 2007
- Språk
- en
- Utgåva
- 1
- Serie
- INSEAD Business Press
- Sidantal
- 253 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780230579484
- Tryckt ISBN
- 978-1-349-28022-3