Garg, Sam

Inspire to Innovate

72,20€

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ISBN: 9780230512061
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Table of contents

1. Innovation in Asia
Arnoud Meyer, Sam Garg

2. What do we already know about innovation management?
Arnoud Meyer, Sam Garg

3. What is different about the implementation of innovation management in Asia?
Arnoud Meyer, Sam Garg

4. Creating new organizations in Asia for the new challenges
Arnoud Meyer, Sam Garg

5. Markets and marketing
Arnoud Meyer, Sam Garg

6. Mobilizing resources
Arnoud Meyer, Sam Garg

7. Profit management
Arnoud Meyer, Sam Garg

8. Overcoming the underdog mentality
Arnoud Meyer, Sam Garg

9. What to do next?
Arnoud Meyer, Sam Garg

Nyckelord: Business and Management, Management, International Business