Foxall, Gordon R.
Understanding Consumer Choice
Table of contents
1. Marketing’s Attitude Problem
Gordon R. Foxall
2. Consumer Behavior
Gordon R. Foxall
3. The Behavior of Consumers’ Attitudes
Gordon R. Foxall
4. Prior Behavior
Gordon R. Foxall
5. The Situated Consumer
Gordon R. Foxall
6. Attitudes, Situations, and Behavior
Gordon R. Foxall
7. Patterns of Brand Choice
Gordon R. Foxall
8. Context and Cognition in Consumer Choice
Gordon R. Foxall
9. Intentional Behaviorism
Gordon R. Foxall
Nyckelord: Business and Management, Marketing
- Författare
- Foxall, Gordon R.
- Utgivare
- Springer
- Utgivningsår
- 2005
- Språk
- en
- Utgåva
- 1
- Sidantal
- 278 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780230510029
- Tryckt ISBN
- 978-1-349-51198-3
