Kelly-Holmes, Helen
Advertising as Multilingual Communication
1. Defining Multilingualism in a Market Context
Helen Kelly-Holmes
2. Foreign Languages in Advertising Discourse
Helen Kelly-Holmes
3. The Special Case of English
Helen Kelly-Holmes
4. Minority Languages, Accents and Dialects in Advertising
Helen Kelly-Holmes
5. Multilingual Advertising in a Pan-National Media Context
Helen Kelly-Holmes
6. Creating ‘Multilingual’ Texts: Combating Multilingualism
Helen Kelly-Holmes
Nyckelord: Business and Management, Marketing, Corporate Communication/Public Relations, Sociolinguistics, Language Teaching, Cultural Studies, Communication Studies
- Författare
- Kelly-Holmes, Helen
- Utgivare
- Springer
- Utgivningsår
- 2005
- Språk
- en
- Utgåva
- 1
- Sidantal
- 220 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9780230503014
- Tryckt ISBN
- 978-0-230-21706-5