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Kelly-Holmes, Helen

Advertising as Multilingual Communication

Kelly-Holmes, Helen - Advertising as Multilingual Communication, e-bok

45,35€

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ISBN: 9780230503014
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Table of contents

1. Defining Multilingualism in a Market Context
Helen Kelly-Holmes

2. Foreign Languages in Advertising Discourse
Helen Kelly-Holmes

3. The Special Case of English
Helen Kelly-Holmes

4. Minority Languages, Accents and Dialects in Advertising
Helen Kelly-Holmes

5. Multilingual Advertising in a Pan-National Media Context
Helen Kelly-Holmes

6. Creating ‘Multilingual’ Texts: Combating Multilingualism
Helen Kelly-Holmes

Nyckelord: Business and Management, Marketing, Corporate Communication/Public Relations, Sociolinguistics, Language Teaching, Cultural Studies, Communication Studies

Författare
Utgivare
Springer
Utgivningsår
2005
Språk
en
Utgåva
1
Sidantal
220 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9780230503014
Tryckt ISBN
978-0-230-21706-5

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