Ethics in Marketing and Communications

1. Marketing communications and ethics
Khosro S. Jahdi

2. Responsible communications agencies: key success factors
Aude Badran

3. How Web 2.0 will save CSR
Fabrice Mauleon

4. Ethical dilemmas in customer relationship management
Mary McKinley

5. Brand communication and ethics: in search of a soul
Angela Altes-Mathieu

6. Is advertising targeting vulnerable consumers in China?
Ling Fang Fayol-Song

7. The ethical paradoxes of tourism
Philippe Callot

8. Marketing ethical banking
Elisabeth Paulet, Francesc Relano

Nyckelord: Business and Management, Business Strategy/Leadership, Marketing, Business Ethics, Corporate Communication/Public Relations