Multimodal Texts from Around the World

1. Introduction
Wendy L. Bowcher

Part I. Africa and the Middle East

2. Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes
Ernest S. Akerejola

3. Schematic Representations in Election Advertisements in Jordan
Kawakib Al-Momani

Part II. Europe

4. Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos
Mersini Karagevrekis

5. The Localisation of Advertising Print Media as a Multimodal Process
Tuomo Hiippala

6. ‘Glocalisation’ Exploring the Dialectic between the Local and the Global
Maree Stenglin

7. Alcohol Advertising in Aeroflot
Ivan Berazhny

Part III. Asia and Oceania

8. ‘In India, nobody wants to be dark’: Interpreting the Fairness Ideology through Intersemiotic Complementarity
Srilakshmi Ramakrishnan

9. A Multisemiotic Analysis of a Chinese Long Scroll Painting
Fang Yan

10. Multimodality in Japanese Anti-war Placards
Wendy L. Bowcher

11. Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets
Dorothy Economou

Part IV. North and South America

12. Multilingual California: Spanish in the Market
María Cecilia Colombi

13. A Comparative Study of Brazilian and British Images of the Black Body
Célia Maria Magalhães, Paulo Henrique Caetano

Nyckelord: Linguistics, Semiotics, Sociolinguistics, Cultural Studies, Communication Studies, Literary Theory, Historical Linguistics