Bowcher, Wendy L.
Multimodal Texts from Around the World
1. Introduction
Wendy L. Bowcher
Part I. Africa and the Middle East
2. Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes
Ernest S. Akerejola
3. Schematic Representations in Election Advertisements in Jordan
Kawakib Al-Momani
Part II. Europe
4. Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of
Mersini Karagevrekis
5. The Localisation of Advertising Print Media as a Multimodal Process
Tuomo Hiippala
6. ‘
Maree Stenglin
7. Alcohol Advertising in
Ivan Berazhny
Part III. Asia and Oceania
8. ‘In India, nobody wants to be dark’: Interpreting the Fairness Ideology through Intersemiotic Complementarity
Srilakshmi Ramakrishnan
9. A Multisemiotic Analysis of a Chinese Long Scroll Painting
Fang Yan
10. Multimodality in Japanese Anti-war Placards
Wendy L. Bowcher
11. Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets
Dorothy Economou
Part IV. North and South America
12. Multilingual California: Spanish in the Market
María Cecilia Colombi
13. A Comparative Study of Brazilian and British Images of the Black Body
Célia Maria Magalhães, Paulo Henrique Caetano
Nyckelord: Linguistics, Semiotics, Sociolinguistics, Cultural Studies, Communication Studies, Literary Theory, Historical Linguistics
- Utgivare
- Bowcher, Wendy L.
- Utgivare
- Springer
- Utgivningsår
- 2012
- Språk
- en
- Utgåva
- 1
- Sidantal
- 346 sidor
- Kategori
- Språk
- Format
- E-bok
- eISBN (PDF)
- 9780230355347
- Tryckt ISBN
- 978-1-349-32140-7